Are NewJeans’ Fans the New Bosses? Inside the Fan Union’s Bold Legal Move

Are NewJeans’ Fans the New Bosses? Inside the Fan Union’s Bold Legal Move

The NewJeans fan union, known as Team Bunnies, has recently taken significant legal steps to protect the group from a surge of malicious online content. On April 25, 2025, they filed additional complaints against individuals responsible for spreading false information, defamation, racial discrimination, and sexual harassment across various online platforms, including Instiz, Theqoo, DC Inside, and FM Korea .​

This proactive approach by Team Bunnies has sparked discussions about the extent of fan involvement in the group’s management. While their actions demonstrate a strong commitment to safeguarding NewJeans’ reputation, some observers question whether such initiatives blur the lines between fan support and managerial responsibilities.​

In parallel, ADOR, the group’s management agency, has also intensified its legal efforts to combat malicious online activities targeting NewJeans. They have appointed additional personnel to monitor online content and are pursuing criminal complaints against perpetrators of defamation, privacy invasion, and the spread of misinformation .​

These developments occur amid ongoing legal disputes between NewJeans and ADOR. The group, rebranded as NJZ, announced an indefinite hiatus following a court injunction that prevented them from performing independently of ADOR . The members had previously terminated their contracts with ADOR, citing workplace harassment and discrimination .​

The situation underscores the evolving dynamics between K-pop artists, their management agencies, and fan communities. As fans like Team Bunnies take more active roles in defending their favorite artists, questions arise about the appropriate boundaries of such involvement.