TWICE‘s leader and powerhouse vocalist Jihyo is not just dominating the music charts—she’s now making waves in the real estate world. According to South Korean media, Jihyo made a strategic investment by purchasing a building in Seongsu-dong, a hip neighborhood in Seoul, for a whopping ₩4 billion (approx. $4.1 million USD).
Court registry documents revealed that the transaction took place in early March of last year. By the end of that month, the remaining balance was paid in full and the property’s ownership was officially transferred. Reports indicate there were no mortgages or collateral loans involved, suggesting Jihyo paid the entire amount in cash—a power move that shows both financial stability and confidence.
But this wasn’t just a personal purchase. Jihyo reportedly registered as a residential lease business operator in April and completed the process to register the building as a private rental property. It appears the star has entered the world of real estate investment for rental income—a smart financial step beyond her entertainment career.
The property itself is a three-story building with a basement, constructed in 1986. It’s currently a mixed-use space: the first floor is home to a real estate office and restaurants, the second floor is used for offices, and the third floor serves as a residential space.
The location is another major draw. Seongsu-dong is often referred to as “the Brooklyn of Seoul”, known for its artistic vibe, independent cafés, and booming foot traffic. The building is just a 10-minute walk from popular spots like Café Street and Yeonmujang-gil, and only 15 minutes from Seongsu Station on Seoul’s subway Line 2.
This savvy investment not only highlights Jihyo’s business acumen but also showcases how idols today are preparing for long-term financial success. Whether it’s through music or property, Jihyo continues to lead by example—on stage and off.
